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TikTok for Brands
Welcome & What to Expect
Welcome to TikTok for Brands! (1:56)
Course Workbook
Module 1: Modern Marketing Mindset
Lesson 1: Mindset Shifts (6:19)
Lesson 2: Your Brand on TikTok (5:13)
Module 2: Getting Started on TikTok
Lesson 1: Why TikTok? (4:47)
Lesson 2: How TikTok Works (2:57)
Lesson 3: Understanding TikTok Culture (6:14)
Lesson 4: Discovery & Audience Attraction (3:22)
Lesson 5: Buyer Behavior (3:21)
Bonus Lesson: What's Working Now (2:37)
Module 3: Strategy & Optimization
Lesson 1: How to Start a TikTok Account (2:36)
Lesson 2: Simple Social SEO (5:31)
Lesson 3: Profile Basics (2:02)
Lesson 4: Captions (3:03)
Lesson 5: Playlists (1:30)
Bonus Lesson: TikTok Best Practices for Brands (6:28)
Bonus Lesson: SEO Deep Dive (18:52)
Module 4: Creating Content Your Audience Cares About
Lesson 1: Brand Content Pillars (6:14)
Lesson 2: Brand Content Strategy (2:33)
Lesson 3: Key Growth Strategies (2:44)
Lesson 4: Brand Content Planning and Management (4:56)
Lesson 5: The Formula for Creating a TikTok Video (3:27)
Bonus Resource: Content Calendar Template
Bonus Resource: TikTok Cheat Sheets
Module 5: Filming & Editing TikToks
Lesson 1: Planning/Conceptualization (4:45)
Lesson 2: Filming TikToks (3:05)
Lesson 3: Editing TikToks (6:21)
Lesson 4: Building Momentum (7:59)
Bonus Resource: Video Production Planner (8:11)
Bonus Resource: TikTok Video Recipes
BONUS RESOURCES (ALL)
Course Workbook
Content Calendar Template
Video Production Planner (8:11)
TikTok Video Recipes
SEO Research Worksheet
TikTok Cheat Sheets
BONUS TRAINING: Getting Started with UGC Masterclass (REPLAY)
UGC for Brands Masterclass & Templates (76:25)
LIVE Coaching Call (REPLAYS)
Coaching Call #1 (74:39)
Coaching Call #2 (55:06)
Coaching Call #3 (54:40)
Coaching Call #4 (51:09)
Lesson 2: Your Brand on TikTok
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